Chief Executive Officer
Scott Swanson has built some of interactive media's most successful and high quality advertising networks. Most recently, Scott served as CEO & Principal of 47 Media, a consulting firm that advises Fortune 500 brands and media companies on ad network strategy.
Prior to founding 47 Media, Scott served as General Manager and Vice President of the Glam Media publisher network, where during his tenure, Glam became a top 20 media property and raised $85 million in funding. Prior to Glam, Scott was Vice President of Network Development at Tribal Fusion, where he led the development of what became one of the industry's largest and highest-grossing advertising networks.
Presently, Scott serves on the advisory board of Glam Media and Wetpaint Inc., and is a contributor to several trade publications, including iMedia Connection, ADOTAS, and eMedia Vitals. Now, as the CEO of Mobile Theory, Scott leads our drive to develop the most premium advertising products delivered through quality mobile publishers and app developers.
An interactive media veteran, Darin Honey brings 20 years digital and offline advertising experience to Mobile Theory. Darin has collaborated with the world’s top interactive agencies including Razorfish, Universal McCann, AKQA, Mediaedge: CIA, and Ogilvy in crafting innovative media programs for the likes of AT&T, Fidelity, Procter & Gamble, Disney, Microsoft, and Visa.
Darin demonstrates a unique capability to pair the strengths of a network with the objectives of an advertiser to meet the goals of all parties. In that way, he is one of the industry's most highly regarded media professionals with deep experience and contacts across the digital universe.
As Vice President of Business Development and an original member of the executive team at Tribal Fusion, Darin formulated the go-to-market strategy for the sales organization. For nearly 9 years he was the driving force behind hundreds of millions of dollars in advertising revenue for the company. More recently, Darin leveraged his skills on behalf of Quantcast, evangelizing the use of behavioral data and inferred user attributes to create addressable audiences for online targeting.
With more than 25 years of tech and mobile experience, Orr Orenstein has a long record of demonstrated technical aptitude and enterprise expertise. As Mobile Theory's Chief Technology Officer, Orenstein oversees the strategic direction of internal company technology for all departments, including product management, product development, architecture and infrastructure, operations, and R&D. Externally, he ensures the enterprise-grade delivery of Mobile Theory's patented Overpass technology, and is heavily focused on developing a new set of industry-leading campaign optimization systems and tools.
Before joining Mobile Theory, Orr served as Vice President of Mobile at Photobucket where he was responsible for developing and executing a multi-pronged strategy to benefit business development, product management, and overall monetization objectives. Prior to that, he held several product management and engineering roles at technology giants like Vodafone, IBM, VeriSign, Oracle, Sun Microsystems, and Netscape.
As a passionate advocate for all sides of the mobile ecosystem, Orr is a regular speaker at industry conferences including CTIA, 3GSM/Mobile World Congress, MobileBeat, AppNation, WIP, and Open Mobile Summit. He holds a degree in Engineering from the University of Manitoba and presently resides in San Francisco.
SVP Business and Corporate Development
At Mobile Theory, Alvaro Bravo focuses on developing relationships with larger media companies and online network partners, helping them enter the mobile advertising sector at scale. He manages cross-platform programs that help to simplify campaigns, while still preserving sharp customization. Having consulted media and mobile companies in Europe, Latin America, U.S., and Africa for 10+ years, Alvaro also seeks to quantify and harness the potential of mobile advertising overseas in an effort to establish the company’s burgeoning international business.
Previously, Alvaro served at Greystripe as its first Vice President, helping grow the company from two employees to nearly fifty. He managed a network of ten partners reselling Greystripe inventory in the US, Europe, Australia, and Canada. Alvaro also pioneered the first mobile advertising strategy for indirect sales organizations, which eventually led to a company acquisition by ValueClick. He holds a Masters degree in Industrial Engineering, and currently resides in San Francisco.
SVP Publisher Development
Twice named one of the "Top 50 Women In Mobile" by Mobile Entertainment Magazine, Erica Chriss is a recognized expert in mobility, gaming, and digital content. At Mobile Theory, she is tasked with building exclusive, direct relationships with the company’s key media verticals - business, technology, parenting, health, and entertainment.
Responsible for leading efforts with content owners and creating a vibrant and sustainable publisher eco-system, Erica also joins Mobile Theory from Greystripe. There, she was Senior Vice President of Strategy and Business Development, and managed all strategic partnerships, licensing, syndication and advertising programs. Experienced working with brands of all sizes, Erica forged first-of-their-kind mobile licensing deals with NBCUniversal, Time Inc, KingWorld Television, Rachel Ray, and many others.
Erica has a keen ability for leading startups, and has held executive roles at LimeLife, Inc, Digital Chocolate, and Nextbus. She holds a degree from Columbia University and currently resides in Seattle.
VP Advertising Operations
As VP of Advertising Operations at Mobile Theory, Sarah Rose oversees both Account Management and Ad Operations to build a strong operational core. She came to Mobile Theory from XGraph (acquired by Clearspring) where she directed ad ops within multiple RTB ad servers, focusing on advertiser performance-based campaigns with customized advertiser lookalike cookie modeling. Prior to that she built and directed the creative services and offshore trafficking team in India for Tumri Inc, which is now part of Collective Media.
In the beginning of her career, Sarah built and managed ad ops teams for IDG's Macworld and PC World as well as for the Lifestyle vertical at Time Inc., which included 12 publisher sites and two networks.
Sarah's roots are in the Bay Area, but she now lives in New York. She has a BA in Art History and Visual Arts from Occidental College.